Our approach

The human-centered design process is an iterative approach to problem-solving that places the needs and experiences of users at the center of the design process.

The Intuitial Impact Framework (IIF)

Empathize

The first step is to engage with users to understand their needs, behaviors, and preferences. This may involve conducting user research through interviews, observation, or other methods.

Define

Based on the insights gained from the empathy stage, the next step is to define the problem or challenge to be addressed. This involves clearly articulating the user needs and pain points that the design process will address.

Ideate

In this stage, the design team generates a wide range of ideas and possible solutions to the defined problem. This may involve brainstorming, sketching, or other ideation techniques

Prototype

Prototyping involves creating low-fidelity mockups or models of the proposed solution. This may include creating physical or digital prototypes that can be tested and refined in subsequent stages.

Test

In the final stage, the prototypes are tested with users to gather feedback and identify areas for improvement. This may involve usability testing, focus groups, or other methods of user feedback.

Why Choose Us

We specialize in helping government agencies at all levels harness the power of the digital world to better serve their constituents and achieve their goals.